We approach SEO with three core components: relevancy, authority and technical optimization. These are underpinned by a business performance led strategy, in order to grow visibility and traffic in organic search results.
Understanding the audience and the role of search on the path to purchase is key. This is achieved by identifying search queries used by customers at each stage in the funnel and catering content to drive traffic through relevancy.
To be ranked ahead of competitors, Google needs compelling content, distributed across owned, shared, earned and paid media. To maximize link-building opportunities, it is crucial to integrate content with social and PR campaigns.
Being ahead of the technology curve ensures search engines can crawl and index brands web pages. As Google embraces and prioritizes mobile-friendly websites, brands must optimize for performance on all platforms, with a primary focus on mobile and tablet.