The Power of Premium Coupled With Ultra-Local
Ecselis Traffic in Store can help brands generate web-to-store traffic by harnessing the power of premium display coupled with ultra-local targeting to directly recruit customers on the web. Using geo-localization technology, ultra-local campaigns invite viewers to the client’s retail location closest to them and redirect them towards that retail location’s website.
Performance-Based, Geo-Localized Creative, on a Priority Display
We develop traceable, multi-screen, multi-channel media strategies, as well as geo-localized creative such as store locators, dynamic banners and local search ads. All campaigns are invoiced on a performance basis (no display is wasted) and are displayed on our network of premium sites, with priority distribution and best on-site and top of page “first view” ad location across devices (PC, smartphone and tablet).
Additionally, the platform allows users to manage the entire process from a centralized tool: from Research Online to the Purchase Offline (ROPO). ROPO metrics – contact demand, store localization, phone calls – can be tracked, with per-store reports published weekly and real time geo-targeted optimization.