Arte: Leveraging Networks to Control CPV

Objective

To generate video views for an online documentary replay, targeting age groups 35+

Approach

In order to stick to the client’s fixed budget, the campaign made use of our using our premium display content and leveraged our network of publishers to generate site views.

Results

With a controlled CPView we were able to generate 67,287 views of more than 30 seconds, and 101,878 total visits. Average time spent on-site was tallied at 40 seconds.

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