To deliver cost efficient test drive bookings within the UK market.
We worked with a key partner within the automotive sector who had access to leading auto sites in the UK. Customers were pre-qualified through direct and requested automotive telephone conversations. Once the customer had expressed a desire to test drive a car the data was validated and qualified, before being transferred securely through to the client’s CRM platform.
Due to the high volume and cost efficient nature of the leads being generated, our client decided to keep lead generation as an ‘always on’ digital channel.