Citroën: Leveraging Network and Local Targeting Capabilities

Objective

To generate traffic in stores close to the Belgian border in order to compete with offers from dealerships located in Belgium and Luxemburg.

Approach

We took an ultra-local approach and targeted 18 dealerships close to the border, each with their own unique premium display campaign. These campaigns were displayed on a network of premium sites and were guaranteed best ad location.

Results

The advertisements generated 1,600,200 impressions, or 89,000 impressions per concession, a very impressive number given the relatively small scope of the campaign.

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