Citroën: Serving Personalized Messages at Scale

Objective

To communicate with a number of different audiences in real time with the right message, model and options in a one-to-one relationship at scale.

Approach

Audiences were segmented in order to create real-time rules to buy at the right price, optimize performances and serve the right message

Results

Our approach generated increases of 50% and 25% in ROI and engagement rate, respectively as well as generated increased footfall to Citroën dealerships

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