Financial Services Client: Applying Brilliant Basics

Objective

On-board paid search in 15+ markets while driving growth in acquisitions across all markets and maintaining CPA

Approach

We restructured all accounts to apply our “brilliant basics” framework, including granular structure and maximum relevance, long tail keyword expansion, match type parity & cross-negatives.

Results

With the implementation of “brilliant basics”, our client received a noticeable increase in acquisitions while reducing their CPC.

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