Fitness & Lifestyle Client: Customizing Messages to Improve Retention

Objective

To increase conversion, create awareness and generate more sales.

Approach

Working with retention partner Yieldify, various overlay creative were produced and shown to visitors abandoning the site. Creative was tailored to the type of product a visitor had been browsing to help increase conversion. Overlays were also tweaked based on the potential ‘abandoned’ amount i.e. 20% off the order when the shopping basket was over £65.

Results

Results were impressive with a 188% increase in month-on-month sales volume. Yieldify soon became the number one affiliate partner and due to its success the campaign continues to run.

Need more information?

Log In or Register