Freesat: Targeting a Competitor’s Customer Base to Generate Leads


To increase the Freesat email database by 2,500 by targeting competitors’ customers and provide additional insight on the leads being captured.


We sent targeted communications to agreed demographics using a competition metric email. An initial mandatory data-capture form was used for basic contact info which was followed by an optional (added value) survey to capture additional information – preference center.


Freesat achieved over 6,000 competition entries of which 68% opted-in to the Freesat email database. Over 80% of users filled out the optional ‘Preference Centre’ resulting in Freesat obtaining info on a customer’s existing supplier and switching behavior.

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