To increase the Freesat email database by 2,500 by targeting competitors’ customers and provide additional insight on the leads being captured.
We sent targeted communications to agreed demographics using a competition metric email. An initial mandatory data-capture form was used for basic contact info which was followed by an optional (added value) survey to capture additional information – preference center.
Freesat achieved over 6,000 competition entries of which 68% opted-in to the Freesat email database. Over 80% of users filled out the optional ‘Preference Centre’ resulting in Freesat obtaining info on a customer’s existing supplier and switching behavior.