Bing Ads Announces Syndication Deal with AdMarketplace, Gumtree.com

12/10/15

On October 8th, 2015, Bing Ads announced a search advertising syndication deal with adMarketplace, the largest independent search advertising marketplace, and Gumtree.com, the UK based classifieds site that’s part of the eBay group. This announcement comes in the wake of numerous partnerships negotiated by Microsoft with a variety of companies ranging from Apple to AOL.

In essence the deal, which takes effect on October 14th,  will allow Bing Ads advertisers to display their ads across adMarketplace’s network, while Gumtree will serve keyword-targeted ads on its mobile and tablet searches, both of which stand to increase Bing’s reach significantly and potentially more than one-third of U.S. search query volume market share.

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