Google Removes Right Handrail Ads, Changing SERP Layout


This is the end of right handrail ads for desktop. Effective February 22, 2016, right hand-rail text ads will be removed from the desktop Google Search Engines Results Page, which will have varying impact on advertisers. Find out what the changes are, why Google is making them, what impact this will have on Search and our recommendations for brands going forward!


  • What Is Changing?
  • Why Is Google Making This Change?
  • What Impact Have We Seen So Far?
  • What Effect Will This Have on Search Going Forward?
  • Ecselis’ Recommendations to Brands

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