SEO Update: Google’s local algorithm, New generation SEO’s need a new job title, Going beyond personalization: contextual marketing, Get ready for take-off with IWC SKYWRITER

01/08/16

Google’s local algorithm, New generation SEO’s need a new job title, Going beyond personalization: contextual marketing, Get ready for take-off with IWC SKYWRITER

Andrew Shotland posted an article on Search Engine Land which covered the priority list of these local ranking factors based on a study conducted to gain an understanding of Google’s local SEO ranking factors, head over to your Technical SEO section to find out more.

Being an SEO in 2016 is not the opposite of what it was a decade ago but it is more fulfilling with a greater focus on strategy and UX, which begs the question: Do SEOs need a new job title? Read more on our Consumer Insight section.

Contextualization not only about who sees your content but about why, how and under what conditions it is seen, head over to our Content Marketing Developments section to read more.

The Swiss luxury watchmaker created a new inventive content tool to promote their Pilot’s Watches collection. The collection received more than 400 links in the last week alone and was largely shared on social media, more on Content We Like.

 

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