Today marks the launch of paid search ads on the IOS App Store in the UK as well as in Australia and New Zealand. Apple originally launched App Store Search Ads in October 2016 in the US, where they have been a resounding success in helping brands increase app discovery. According to Apple, they are seeing average conversion rates of over 50% with an average CPI of just $1, hence this has been a great product to increase app visibility and discovery cost effectively.
Read the full POV to discover how these new Paid Search ads work, what this means for brands and how you can get started using them.
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