RankBrain: Search Query Processing Today, Ranking Signal Tomorrow


Google has announced a new addition to its Hummingbird search algorithm: the artificial intelligence known as RankBrain. Designed to teach itself how to serve better results, its technology could eventually replace the search algorithm currently in place.

This is a big step for Google as RankBrain aims to understand the meaning of language and questions in order to provide search results based on what users are actually looking for, rather than simply based on keywords. We consider the short and long-term impact of this new Google venture.


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