SEO Demystified


Search Engine Optimization is one of the best ways to drive traffic to a website; it can be easily applied by understanding the keys to what makes search engines function and by providing relevant content to consumers. By combining well-optimized, quality content with improved link-building, any performance marketer can reap the rewards of Search Engine Optimization.

This white paper is designed to guide the reader to understand the basics of SEO, from strategy to research, types of SEO (on and off-page), along with visual examples and a case study to contextualize the content.

By: Rob Griffin, SVP, Director of Search, Data & Analytics, Media Contacts US; and Mark Egan, SVP, Director of Global New Business, Havas Digital

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