SEO Update: Google’s Mobile-Friendly Update & New Search Analytics Reporting Feature, the Effect of Yandex Penalizing Links

24/04/15

For this update, Technical and Relevancy SEO both examine updates from Google: the former in the shape of the April Mobile-Friendly algorithm update, and the latter examines Google Webmaster Tools’ new Search Analytics Report function. Meanwhile, Authority SEO considers how Yandex penalizing paid links will affect other search engines’ ranking factors.

Generally speaking, this month’s trends all point to a brighter future for search. Google’s algorithm update will encourage websites to cater to mobile users, while its new reporting tool will allow site managers to gather more insights on its users and their behaviors, enabling them to optimize user experience further down the line. At the same time, Yandex rewarding sites with genuine, quality content is a dramatic step forward for users.

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