For this update, Technical SEO examines recent studies by Searchmetrics and Moz, Relevancy SEO tackles Google’s changes to the layout of local listings, and Authority SEO considers Google corporate restructuring and the birth of Alphabet.
Our team places more trust in Searchmetrics’ insights over Moz’s, especially given the latter’s small sample size and data sets. With that having been said, both studies both agree that despite Google furthering its algorithms to recognize more than just keywords, the importance of links is still undeniable. On the local search front, Google’s shift from seven local listings to just three has given even greater importance to obtaining high rankings. Lastly, we look at Google’s corporate restructuring and its new parent company’s link-building success.