SEO Update: Bing Encrypting Search Data, Change in Google’s Core Algorithm, Ranking in Google Without Links

19/06/15

For this update, Technical SEO studies Bing’s decision to encrypt search query by default, Relevancy SEO tackles Google’s core algorithm change, and Authority SEO considers the possibility of ranking in Google without using links.

Bing’s decision to nix query term data means Microsoft’s search engine is finally bringing itself into line with the standards established by Google and Yahoo, in 2011 and 2013 respectively, and is a boon to users’ security. Meanwhile, webmasters the world over await the arrival of Google’s new core algorithm change, nicknamed Panda. Lastly, we look at link-building: common knowledge tells us to avoid focusing exclusively on linking; however a new study shows that naturally-obtained links stemming from good content remain vital nonetheless.

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