SEO Update: Google Maps Learns to Read Street Names & Signs, Event Search to Be Launched on Maps, The Most Valuable Link, Instagram Posts Reach ‘New’ Heights

08/05/17

This Weeks SEO Update:

Google Maps learns to read street names & signs, event search to be launched on maps, the great debate between authority and relevance for most valuable link, Instagram photos reach the top of the Empire State Building in 37 minutes.

Technical SEO

The Ground Truth team at Google have used machine learning to be able to automatically perform some of the more manual aspects of tasks such as reading business facades, by extracting the business name and disregarding other textual clutter.

Consumer Insight

When searching for them on Google app and mobile web, Google will now display a collection of events aggregated from Eventbrite, Meetup and other websites.

Content Marketing – Development

“All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?” Although it’s a purely hypothetical debate as link building is never this straightforward, the answers make for an interesting read.

Content Marketing – Content We Like

“If you printed off all the Instagram photos uploaded in a year, how far would they reach?” See how CEWE Photoworld turned this question into a backlink success with noteworthy key facts!

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