SEO Update: Updates to Google My Business, Google Penalizing Deceitful Mobile Redirects, ‘Related Topics’ Added to Featured Snippets

02/05/16

For this update, Technical SEO looks at new updates to Google My Business’ API, Consumer Insight discusses Google’s reminder that it will penalize deceitful mobile redirects, and Content Marketing delves into the addition of ‘Related Topics’ to featured snippets in Google results.

Google recently released its third iteration of the ‘My Business’ API, further helping businesses with multiple locations automate their listings management. This update includes the option to choose preferred photos for each listing and add specific attributes, such as whether a location serves brunch or has a patio. These new features will be very useful for brands with many locations and will allow businesses to appear based on long tail queries such as “central rooftop bars”. Meanwhile, Google reiterated that websites could face penalties for redirecting towards spammy domains. This is a follow-up to their October 2015 announcement and could be a warning to webmasters that manual actions are to be expected in the coming months. Lastly, Google has extended feature snippets and will now show ‘related topics’ underneath search queries. This isn’t a huge update, but it does confirm Google’s aim to be able to answer a user’s query within the SERP, which could lead to sites receiving less traffic from interrogative searches.

For extra content this week: find out an interactive map outlining murders in London managed to gather backlinks from 130 domains.

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