Re-launching a new website is both exciting and provides a lot of new opportunity, but if not done correctly can put your organic search traffic at risk. It can therefore be an apprehensive process for marketers, but with the right planning, those risks can be mitigated and almost entirely eliminated. In doing so, SEO should be at the heart of the migration process as there are many elements that web developers aren’t guaranteed to think about or prioritise.
Read the full POV to discover the top 7 list of the biggest mistakes that led to a decline in website traffic that occurred after a site migration or a major site update.
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