Amit Singhal, Senior Vice President of Google Search recently announced that over half of all searches come from mobile devices: that’s over 50 billion searches on mobile every month. In this context, optimizing websites for mobile performance has never been this important: users need to be able to find content and reach conversion pages quickly.
In this article, we offer advice to help readers learn and improve their site’s mobile performance by:
- Analyzing the Impact of Mobile on Their Business
- Recognizing Which Queries Display Local Results
- Optimizing for Local Listings
- Improving Their Site’s Mobile Experience
Lastly, with these tips in mind we consider what’s next for the world of mobile.