Ecselis, the ROI Agency of Havas Group, Arrives in Portugal

PressRelease_EcselisLaunch.pdf (226 downloads)

Havas Group officially launched Ecselis in Portugal, a performance marketing agency driven by brand and business profitability. Headquartered in Paris and present across 38 markets, the new Return On Investment (ROI) agency is going to support both Havas Media Group and Arena Media clients.

This new agency focuses on the businesses of its clients, responding to their specific KPIs:  leads, traffic, conversions, etc. The KPI data of the implemented campaigns is reviewed and adjusted in real time in order to deliver value based on predefined objectives. Driven by its results, Ecselis now enters the Portuguese market to boost its ROI and optimize performance for Havas Group clients.

With a team that already counts more than 24 experts in performance marketing, Ecselis offers search engine advertising (SEA) and search engine optimization (SEO), digital performance display, affiliate marketing, conversation rate optimization (CRO) and dynamic creative optimization (DCO).

Miguel Serrão, Head of Ecselis Portugal, declared: “Ecselis is a new approach in the market, where, in addition to being digital media partners, we are also partners in non-media solutions (technology and data) through various tools that help our customers improve conversions on the websites, in call-center systems or even physical store environments. Only this way, with end-to-end analysis, can we improve the overall business and ROI of our clients.”

For more information on Ecselis:


Ecselis is the online performance marketing brand of Havas Group, with over 320 specialists in 38 markets. Offering channel expertise across SEO, paid search, affiliate marketing, performance display and conversion optimization, as well as multi-channel products including Ecselis Performance, Ecselis Traffic In Store and Ecselis Engagement, Ecselis promises to develop your business and your brand.

Joana Marinho
T: 93 882 61 74

PressRelease_EcselisLaunch.pdf (226 downloads)