Havas Group’s Ecselis announces its appointment as the performance-marketing agency of Club 21, a luxury fashion retail company established in Singapore in 1972.
The company currently retails 400 brands through 250 outlets and owns an ecommerce site www.club21global.com that curates more than 150 designer brands.
As part of this appointment, Ecselis has a clear mandate to drive online e-commerce sales for Club 21’s e-store leveraging upon various performance-marketing channels such as SEM, programmatic, social display, paid digital media, analytics and SEO. The model is grounded strongly on hard accountability measured via a certain multiple of quantum of sales in return for media investments made in such digital paid media channels.
The agency was appointed after a closed-door pitch. Prior to appointing Ecselis, the account was run in-house by Club 21.
Commenting on this appointment, Jan-Paul Jeffrey, Head of Marketing, Club 21, said: “Ecselis has the right capability to support our ambitious growth plans. The team impressed us with their proactive pitching based on performance remuneration model and also their value-added services like a full SEO audit even before the decision to award the business was arrived at. I am looking forward to working with the Ecselis team to drive expansion for our ecommerce platform.”
Hari Shankar, Managing Director of Ecselis, Asia, said: “Club21 Global is a very exciting win for us given the upmarket, designer brand e-commerce space it operates in. It is a relatively niche space with very different customer path to purchase stories and hence needs in-depth data analytics play along with constant experimentation for effective optimization to drive returns. We are delighted to be able to take on board a brand that allows us to enhance our learning in the tech, data and analytics space in addition to taking on the challenge of driving aggressive ecommerce ROI targets at scale.”
Ecselis is the online performance-marketing brand of Havas, with over 320 specialists in 38 markets. Offering channel expertise across SEO, paid search, affiliate marketing, performance display and conversion optimization, as well as multi-channel products including Ecselis Performance, Ecselis Traffic In Store and Ecselis Engagement, Ecselis promises to develop your business and your brand. www.ecselis.com