Havas Group’s Ecselis wins search AOR of CMC Markets Singapore
Havas Group’s performance marketing arm Ecselis has been appointed the performance marketing AOR of CMC Markets Singapore, one of the world’s leading providers of CFD Trading.
As part of this appointment, Ecselis will manage the brand’s digital media performance marketing and analytics.
The agency was appointed after a multi- agency pitch that involved four agencies.
The win comes close on the heels of two major new business appointments that include Far East Hospitality and Schneider Electric amongst others.
A strong track record of performance with large clients like Citibank along with a passionate team grounded in technology and data-driven solutions led to Ecselis being handed over the account.
Commenting on this appointment, Derek McGuire, Marketing Manager, CMC Markets Singapore, said: “Ecselis impressed us initially with their technical expertise, then also with their commitment to understanding our business goals, open communication and common-sense thinking. We look forward to working together to improve CMC Markets’ digital marketing activity, a critical and competitive area for FX and CFD businesses in Singapore.”
Hari Shankar, Managing Director of Ecselis, Asia, said: “CMC markets is yet another pure performance marketing win that comes after a series of successes since 2016. In today’s competitive market, the appreciation and acknowledgement from client partners of our aggressive stance on accountability powered by data & technology and rooted in hard KPIs is very clear through the recent successes we have had.”
CMC Markets is owned by CMC Group, which was established in 1989 and is a leading global provider of online retail financial services complete with a comprehensive institutional offering.
Ecselis is the online performance-marketing brand of Havas, with over 320 specialists in 38 markets. Offering channel expertise across SEO, paid search, affiliate marketing, performance display and conversion optimization, as well as multi-channel products including Ecselis Performance, Ecselis Traffic In Store and Ecselis Engagement, Ecselis promises to develop your business and your brand. www.ecselis.com