Searchmetrics Welcomes Ecselis Italy in the Partner Program

20161027_PR-Searchmetrics_Ecselis_Partner.pdf (240 downloads)

Berlin, November, 2016Searchmetrics, the search and content performance leader, announced today that Ecselis Italy, the performance unit of Havas Group, has joined the Searchmetrics partner program. Ecselis Italy is now the second local office of the global partner Havas Group to take part in the program. Ecselis and Searchmetrics can now work together to fulfill the core partner program goals:

  • Improve customer satisfaction through the best possible qualification and certification under exclusive conditions in the Searchmetrics Academy
  • Exchange best practices amongst experts within the partner network
  • Expansion of existing customer relationships and acquiring new customers through joint marketing activities

The Searchmetrics partner program has four levels ‒ Ruby, Sapphire, and Emerald for national and multinational agencies, and the Global partner level for global agency networks.

According to Stefano Spadini, CEO of Havas Media Group Italy, the Searchmetrics SuiteTM is already paying off for both Ecselis and Havas Media Group clients: “We are very excited to be a global partner of Searchmetrics. For us, the Searchmetrics SuiteTM is a must have software for any SEO team. And as Searchmetrics invests a lot in technology and software development, they are always at the cutting edge – and this allows us to stay a step ahead of our competition. The platform – Spadini continues – really helps Ecselis automate their work and our collaboration, and subsequently, work faster. It provides meaningful insights around site performance – especially when we are preparing sales pitches for new clients.”

The Suite also brings added value for Ecselis during the strategic phase, where they use the Suite to gather both quantitative and qualitative data that substantiate their decisions. The Group is especially reliant on the Content Optimization feature, which helps them to create more effective content in less time while still matching the needs of their clients. Ecselis also uses the Suite to design individual dashboards for individual clients, allowing them to generate detailed progress reports with ease. The reports allow Ecselis to regularly monitor performance KPIs and overall development of important projects – a key functionality for their team.

“We are happy to announce Ecselis Italy as the second local office of our global partner Havas Group in our partner program,” says Martin Scholz, VP Business Development at Searchmetrics. “With our complementary goals, I’m sure we can reach new dimensions in order to drive our businesses.”

“The use of data and technology is one of the key requisites to maintain relevance in the media industry – and Searchmetrics provides us the first-class technology and customer support that helps us stay ahead”, Stefano Spadini concludes.

Find more info about the Searchmetrics partner program here:

About Ecselis

Ecselis is the online performance marketing brand of Havas Group, with over 320 specialists in 38 markets. Offering channel expertise across SEO, paid search, affiliate marketing, performance display and conversion optimization, as well as multi-channel products including Ecselis Performance, Ecselis Traffic In Store and Ecselis Engagement, Ecselis promises to develop your business and your brand.

About Searchmetrics

Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it.

There’s only one search platform that owns its data: Searchmetrics, the world’s #1 SEO and content performance platform. We don’t rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 130 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg, and The Guardian − reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics’ product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor,
Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.

Discover The Future Of Search Today.


Press contact:

Nadja Schiller
Searchmetrics GmbH
Senior Marketing Manager Brand & PR
+49 30 322 95 35-52

Alessandra Quatti
Havas Media Group
Corporate Communications Manager
+39 3477867886



20161027_PR-Searchmetrics_Ecselis_Partner.pdf (240 downloads)