Our Paid Search methodology is built around three pillars that help engage users that matter, offering real time conversion prediction to unlock the full value of search.

‘Brilliant Basics’

Our clearly defined, tried and tested best practice framework. We define specifics ahead of time across nine categories:

  1. Structure
  2. Keywords
  3. Negative Keywords
  4. Ad Copy
  5. Extensions
  6. Landing Pages
  7. Bids
  8. Budgets
  9. Settings

Once campaigns are launched, we remain consistent and follow the established guidelines throughout. These basics will have the biggest impact on performance.


Audience Targeting & Personalization

Through audience segmentation we can collect more detailed data, improve efficiency and identify more growth opportunities.

Audience segmentation starts with data collection: identifying consumers and categorizing them by interests and socio-demographics. These audiences are bid on based on the device they are using, date and time, location and what segment they belong to. Ultimately, segmentation leads to greater personalization of advertisements, allowing clients to maximize their ROI by targeting their consumers more efficiently and increase campaign performance.

Technology & Data Integration

Ecselis Performance goes beyond a traditional lead generation platform through technology and data integration, including client-side CRM data.

  • Data Collection: through adservers, analytics, tag management and conversion tracking
  • Data Integration: media first approach with reports on app install rates and in-app activity
  • Data Manipulation & Measurement
  • Optimizing to Data Indicators/Context: feeds, rules-based bidding, automation and bid technology, and dynamic creative

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